Creative
The Big Idea. Let it fly. We did with Opodo and it was very well received. Click to see it brought to life with our Casestudy
Opodo summer flights campaign for 2008.
Opodo had developed five flight booking tools to assist users in finding the best-priced flights to suit their requirements. clickTag devised the “AirTool” suite branding and went on to create a bird route consisting of several bird characters and executions that simply explained the “AirTools” functionality.
The campaign ran offline in national press, outdoor and on the underground with the online element consisting of several network buys and homepage takeovers on major portals. www.clicktag.co.uk/casestudy/opodo
