“It's been a pleasure to work with clickTag throughout the Opodo campaign planning. Sadly it's not always the case that creative agencies work so closely with the media agency to ensure the best possible campaigns for their clients but Clicktag are a fantastic example of what can be achieved through constant communication between all parties. They are one of the most amiable, communicative and adaptable creative agencies I've dealt with in the last 10 years, which makes working with them a pleasure. They embody what all-good creative set ups should be like.”

“Being full of the joys of summer, I’m going to start and end this month’s Ad Watch on a creative high. To kick off my critique of a mixed bag is a spritely little campaign for Opodo. To introduce the travel company’s five new easy-touse online tools for helping you deal with the mission of booking flights, Opodo’s agency has come up with a selection of beautifully designed banner executions. They’ve been carefully designed to stand out on the sites where they feature (Times Online and Telegraph.co.uk) and are particularly eye-catching.

“Since appointing clickTag to create, develop and deliver our 2008 through-the-line campaign, I have been impressed not only by their creativity, but also their ability to deliver our campaign. Winning a three-way pitch for the business, they answered the brief and have delivered high quality creative which formed the basis of our 2008 branding activity.”