The campaign booked by Mediacom North allowed clickTag to really bring the illustrated bird characters to life. The offline media featured ‘out of ad’ positions so that birds could extend over the other page content, and the online featured birds flying from one ad position to another. These formats in particular gave superb standout to the campaign which ran across several underground sites, the The Times newspapers, The London Paper and online across networks, The Times Online and Telegraph & Yahoo homepages.