Our heart is in digital advertising and since 2006 we've developed a big reputation whilst maintaining a low profile. We're the industry leaders in Online Advertising (OLA) production and are used by many of the world's top advertising agencies to build and deploy large and complex digital advertising campaigns. As our experience in digital display has grown, so have our clients requirements for multi platform solutions and creative expertise. In response to this we launched clickLABS and clickCREATE in 2011 to support the clickTAG core.
Created to service the heavy-lifting technical requirements for agencies and clients seeking Apps & Multi-platform campaign development, clickLABS delivers on clever tech solutions. With R&D at the heart of this division clients can be confident that our output will be contemporary and robust. Facebook and mobile applications are the lifeblood of clickLABS, with experiential and instore digital projects to keep the team on their toes and busy. Think black screens with green type, think glasses that filter out code, think the cleverest bunch of people you're ever likely to meet in a dark alley.
As advertising formats become more complex and OLA creative opportunities increase exponentially, it's important to understand how to make creative concepts perform really well. Repurposing TV ads for online is, thankfully on the decline and more clients are now demanding campaigns that work harder. To deliver this you need to know your mastheads from your synced dynamic ads and understand how narrative works in OLA. People don't go to web pages to see banners. Fact. We therefore have to work harder to engage, inform and, ultimately inspire users to interact with your ad. clickCREATE exists for clients and agencies to use for creative consultation, from concepting to creative technology brainstorming.
Doritos Fire & Ice
Doritos & Pepsi
We worked with OMD to create a You Tube Masthead that delivered a media first. The "Comic Yourself" idea was to turn users into a cartoon frame with captions and Onomatopoeia. The ad unit invoked the webcam and users then customised a cartoon frame. To make it more challenging we also had to build a moderation tool that allowed this UGC content to be approved and then fed back into the Masthead -live. With 15m impression on the day and a back end that managed and shared all the UGC content we deployed the masthead successfully with only a few hours to QA. Tick. Talk to us about this project