The focus of the brief from Opodo was to promote their new booking research applications and push the summer flights activity, whilst giving consideration to how Opodo can be positioned in a saturated online travel market.

Opodo hadn't run any brand communications for nearly two years and in that time the online flight market has become tiered with numerous offerings from price-driven flight supermarkets to big spending online travel brands. The brief was to both increase flight bookings and reposition Opodo back in the marketplace as a leading online travel brand.